Service: Brand Experience + Placemaking
Role: Director of Environmental Graphic Design
Location: Mountain View, CA
Client: Google
Completed while working at AP+I Design
Concept Design through Implementation*
The Brief: Lacking much of the glitz and glam of their office counterparts, Google lab spaces can easily be mistaken for an afterthought. So when I was presented with this opportunity, I wanted to give this lab a moment to shine and the crowd seemed ready. Rooted in a story of ideas coalescing through hard work and collaboration, and based on a triangular grid instead of a square one, the result is an abstracted logo made of over 400 individual dimensional and printed pieces and a matching printed lobby graphic.
Our final graphic spanned 150′
Showing the varying depths of colored pieces. Red: 3″, blue: 2″, green and yellow: 1″. There were also corresponding printed colored pieces as part of this design.
