The Brief: My client, Multistudio, is the architect of record for Garmin and they brought me in to lead the design of Garmin’s Global Experiential Brand Activation and EGD Standards as part of the campus overhaul. Over the course of two years we developed a robust set of guidelines that provides design options, use-cases, and materiality recommendations for all of the space-types, building-types, and architectural conditions across the Garmin real estate portfolio. This was the first project built using those guidelines, to create a welcome center for business partners, visitors, and press/media.
